Inspire Pride Tent and Promo Cards
Design for Events and Packaging
Client: Inspire Pride BRG
Inspire Pride BRG empowers LGBTQIA+ voices within Inspire Brands, and in October 2025 they came to the Atlanta Pride Festival with a facelift, showcasing their commitment to inclusivity and community. Myself and two other designers on the Maverick Studios team were tasked with envisioning a new look for the Inspire Pride tent, followed by some accompanying promotional cards which highlight each of the brands as a small takeaway for those who stopped by.
When speaking with the client about the direction they were looking for with the new design, some considerations that came up were in finding ways to showcase to the Atlanta pride community first and foremost who Inspire Brands is and what they do, but also that Inspire is involved with the community in Atlanta beyond just being another faceless company.
The final tent combines eye-catching, and instantly recognizable visuals that represent the essence of Inspire Brands, while also encompassing the spirit of Atlanta Pride. It’s dynamic, bold, and engaging in a way that makes people feel connected on a communal level, and the promo cards turn this energy into something you can perfectly walk away with once you’re ready; simplifying those high energy visuals of the larger tent into a simple discount card that’s with you on-the-go.
