Neenah Paper and Viz Media came together for a unique collaboration promoting just a portion of their wonderful products. By crafting a special gift package for long standing users of Viz Media’s services, this project brought the wonderful stories hosted on Viz to the hands of consumers with packaging made on Neenah’s premium paper.

From this collaboration, the aim was to create a custom piece of merchandise for Neenah and Viz’s seasoned users, maintaining the look and feel of Viz from whom the audience primarily comes from, while also having a premium quality and aesthetically sound design. When considering how to design for stories published in Viz media, there was a hang-up on the initial approach in that the design needed to compliment said stories rather than overwhelm them and strip them of their identities when that’s ultimately the part readers will come back for. The attentiveness to this issue carried all the way in the creative process even to the point of printing and photographing.